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Auguste The Label is an Australian lifestyle brand known for its romantic silhouettes, vintage-inspired prints, and consciously crafted clothing designed to celebrate femininity. Rooted in environmental consciousness and effortless beauty, Auguste creates timeless dresses, flowing maxi silhouettes, floral prints, and natural-fibre pieces that honour both women and the planet.
Founded in Byron Bay, Auguste The Label blends nostalgic influences from the 70s, 80s and 90s with modern bohemian style, resulting in elevated everyday pieces that feel dreamy, feminine and easy to wear. From sun-drenched summer dresses to retro-inspired blouses, every garment is crafted with intention and designed to move with ease.
With a strong commitment to ethical production, responsible fabrics and slow-fashion values, Auguste The Label offers clothing that lasts beyond the season. Each collection features soft natural fibres, hand-drawn florals, vintage-inspired prints and flattering silhouettes made to transition effortlessly from beach to bar, morning markets to evening dinners.
If you're searching for feminine Australian fashion, bohemian dresses, vintage-inspired clothing, ethically made womenswear, or romantic summer dresses, Auguste The Label delivers iconic style that empowers women to feel beautiful, confident and connected to the world around them.












































